Helping women entrepreneurs find clarity, establish, and grow their brands so they can attract their soul clients

Inspired by HER Brand 

Brand Strategy

Inspired by HER Brand

As a small business owner, you most likely have all of these great ideas in your head as to what you want your business to look like but don't know how to make it come to life. 

Between determining your brand vision, ideal client, brand voice, and then marketing it all to the world can be a lot more than you thought it would be to start your own business. 

That's what I'm here for! 

As a marketing professional and branding photographer, I can help you create your dream business so you can attract your soul clients! 

Here's my story...

As you may know by now I am a brand photographer but what you might not know is that I actually come from a Marketing background.

I graduated from Sacred Heart University in Fairfield, CT with my BS in Marketing and did all the things. Held 5 internships throughout my undergrad, worked in corporate Marketing for 7 years, and then decided to take the entrepreneurial path and start my own brand photography business. 

However, when I created it I knew I wasn't going to do just photography... hence why I named my business Kaitlyn Casso Creations. I knew there was going to be more in me. Every time I am planning out my client's photoshoots (or even just talking about their business in general) I can't help myself but always give marketing and branding advice. 

It took me a while to realize how much I took for granted the fact that I had this marketing and branding experience before starting my own business. Now I love being able to help other entrepreneurs create their dream brands through strategy and photography so they can attract their soul clients. 

Through my Inspired by HER Brand strategy program, you have the opportunity to discover your brand vision, find clarity within your brand, grow your business through specific marketing strategies, and have your very own brand photoshoot.  

CT Brand Strategist

You have a gift and it's time to stand out in your industry. 

In order to stand out, you need to get crystal clear on your brand so you can create strategic marketing plans in order to attract your soul clients. 

And we'd get there with this 4 step process: 

  1. Discover Your Brand Vision: What is the destination for your clients? Where do you want them to go with you?

  2. Find Clarity Within Your Brand: Get crystal clear on what you do, who you serve, and how you do it differently than others 

  3. Create a Strategic Marketing Plan: Market yourself consistently and strategically across specific platforms that work for your brand

  4. Personal Branding Photoshoot: Show up as your best self so you can truly connect with your audience while looking as professional as possible. 

Brand Strategist

Brand Strategy is for you if you want to...

  • Take your brand to the next level so that you can attract your soul clients

  • Stop feeling overwhelmed with all of your ideas and start creating game plans

  • Represent your brand authentically so you can stand out from competition 

  • Stop procrastinating and start having accountability 

  • Turn your dream business into your reality 

Let's create your dream brand...

Empowering Brands

This is a dedicated brand strategy program to help you create your dream brand. You will receive 12 weekly one-on-one calls, access to me all week, and a brand photoshoot to bring everything together. 

Intensive Call

This is a one-time 90-minute intensive call to talk to a specific branding topic. Whether you want to dig into one marketing platform, a new launch/program, or pick my brain overall this can help give your brand a jumpstart.