Hi, I'm Kaitlyn!
Brand & Boudoir Photographer, Brand Strategist, and Host of the Inspired by HERstory Podcast
So how did I get into ALL of this?!?
There were two things I always knew I wanted in life since I was little:
1. To build a business
2. Give back in some sort of way
I always knew that I was put on Earth in order to help others but I wasn't sure how exactly.
At first, I followed my dreams of being a "businesswomen" by going to school for Marketing and soon finding myself working at a corporate real estate company. After managing all of their photos of their apartments I became interested in photography. I kept thinking, "that angle is cool" or "I love that shot". So I decided to pick up a camera and learn photography myself. After handling all of their marketing and being their "in-house" photographer for over 5 years and growing my own side business of marketing and photography I decided to pursue my dream of owning my own business and started Kaitlyn Casso Creations full-time.
But that second dream was still missing. I needed to figure out a way to "give back" through my business. And that's when I fell into brand photography. I knew it was the perfect fit by merging my two passions of marketing/branding and photography. Once I realized that I couldn't help myself but wanting to help my clients build their brand through more than just photography I started also offering my brand strategy services. Whether it's helping them build their brand from the ground up or creating specific marketing strategies for their current brand I absolutely love helping other women build their dream businesses. But it didn't end there! I know! I'm an entrepreneur at heart. With my brand representing empowering and supporting women I knew the next step was to also add boudoir photography. It is such an empowering experience to own and love your body just the way it is and to photograph it right here right now.
I have always been inspired by strong motivated women and I knew that if I started my own business I would want that to be my main focus so I can inspire even more. With Kaitlyn Casso Creations, I make it my priority to focus on strong women following their dreams and getting out of their comfort zones in order to do so. I absolutely love having the opportunity to photograph these women doing what they love to do every day whether it's owning their own business or feeling empowered in their bodies. To experience their strength first-hand is one of the best feelings in the world.
But I didn't want to stop there. I wanted to also give these women an opportunity to share their own stories on how they got out of their comfort zones in order to follow their dreams and live their lives to the fullest. So then came the podcast, "Inspired by HERstory". This podcast has been my pride and joy. Everyone has amazing stories to tell and I wanted to be that person to give them a platform in order to share it with the world.
And now here we are! My hopes for Kaitlyn Casso Creations is to inspire, motivate, encourage, and empower women to get out of their comfort zones to follow their dreams and become the best versions of themselves. Between making women feel 100% confident during their photoshoots and giving them a platform to fully express themselves I hope that my brand can truly help other women bring the right clients to them.
Another thing you'll notice while scoping out my website is that I absolutely love to travel and I'm always finding opportunities to do so. I've been lucky enough to let my inner yogi out while photographing international yoga retreats for my amazing clients and having more time to explore.
So that’s my story, why I do what I do and why I want to help people like you. This is my passion, what I love to do, and I’m really grateful you’re along for the ride.
If you're looking for a way to connect with other female entrepreneurs and learn some helpful photography and marketing tips join my FREE Facebook Group, "Inspired by HER: A Female Entrepreneur Community"!