Many photographers find their love of photography first and business strategy second, but I took the opposite approach: I channel my 7 years of corporate marketing experience into every image I capture, resulting in imagery that not only looks good but serves a larger purpose in your business.

 

Growing up surrounded by people who dreaded Monday mornings, I knew I wanted to build a career I was truly passionate about. After years of photographing apartments and real estate across Connecticut as part of my marketing job, I was talking to a friend about how I wanted more human connection in my photos. She told me about brand photography and boom—I was all in. Kaitlyn Casso Creations was born in 2019 and I haven’t looked back a moment since.

 

I’ve seen time and time again the power of a good brand photo to skyrocket a client’s confidence in their professional presence. And that confidence? It leads to more exposure and genuine connection—the secret sauce to converting casual followers into paying clients.