Creating a successful business starts with creating a successful brand.
The brand is the "foundation" of the business.
As you need to lay the foundation before you build a house, you need to lay the foundation before you build the business.
You might be feeling: ​​​
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Unclear on what a brand really entails beyond just colors and fonts
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Overwhelmed by branding and unclear marketing direction
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Stuck shifting between ideal client types
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Passionate about your work, but unsure how to stand out
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Unable to create content that actually engages your dream clients
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Unsure how to express your brand across your marketing
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Struggling with self-doubt and feeling out of control
By the end of this program, you'll:
Know exactly what your brand stands for—and why​
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Stand out confidently in your market
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Clearly define your story, niche, and dream clients​
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Have a marketing strategy aligned with your brand​
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Create content that resonates and converts
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Stay accountable through community and support​​
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Feel truly confident building your dream brand
BRANDING & MARKETING STRATEGY
In this 7 month program, we will build the foundational pieces that are pivotal for your business and then start creating specific marketing plans for you to start attracting your dream clients.
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You can't do the marketing without the branding but you also can't do the branding and not have any marketing. ;)
WHAT'S INCLUDED:
Live Q&A calls 2×/month → Get real-time support and stay motivated with live coaching
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Brand strategy workbooks → Walk through each foundational step with guided exercises for clarity on your niche, messaging, and more
Guest expert sessions 1–2×/month → Learn from industry pros and expand your perspective with bonus trainings throughout the program
Lifetime access + updates → Continue to revisit lessons and grow even after the program ends
Facebook community → Get daily (Monday-Friday) accountability and encouragement from peers​
WHAT IT LOOKS LIKE:
1
CRAFTING YOUR BRAND STORY
5
CREATING YOUR OFFER
9
SOCIAL MEDIA
2
DETERMINING YOUR NICHE
6
BUILDING AN EMOTIONAL CONNECTION
10
UTILIZING AI
3
IDENTIFYING YOUR IDEAL CLIENT
7
CREATING YOUR LEAD MAGNET
11
SELLING
4
BRAND MESSAGING & VOICE
8
CONTENT CREATION
12
AND MORE!
"We can't become what we need to be by remaining what we are."
- Oprah
"I enjoyed working with Kaitlyn so much! She has incredible knowledge about what it really takes to build a brand and speaks with such confidence, yet she’s never intimidating. I felt completely comfortable coming to her with all my questions—and I had a lot! She was always approachable, kind, and so available to us, responding quickly with thorough and insightful answers. Even though this was a group program, it still felt like I was getting one-on-one support.
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My biggest takeaway? That a brand is SO much more than just what you see on social media. Before this program, I didn’t truly understand what it took to build a brand. Taking the leap to join this program has been a game-changer—I wouldn’t be anywhere near where I am now without it. Kaitlyn opened my eyes to all aspects of brand building and helped me gain so much confidence. I now have a clear direction to keep moving forward, and I’d recommend her to absolutely anyone looking to build their brand!"
Casey S.
"Kaitlyn's Brand Strategy program was instrumental in rebranding my business. It also showed me what I truly lacked in my prior business (no brand or brand strategy). I had a very basic understanding of how to create a brand, and it was mainly based on colors/fonts/visual aspects- this program taught me SO much more about how to build a brand that supports the message and values of my business. The work we did felt like a true partnership, and the information/takeaways from the call were very helpful! To top it off, the brand photoshoot was perfect! Kaitlyn has a natural way of making you feel comfortable when getting photos taken, and she helps plan every minute of the photoshoot to ensure your brand is being highlighted in the best way possible! I would highly recommend Kaitlyn for her brand strategy and photoshoot services!"
Richelle J.
“…branding is your fundamental promise of whom you serve, how you make them feel and what’s different about how you deliver. Marketing is how you get this message out there once you have defined it”
-Julie Cottineau
Hi, I'm Kaitlyn!
Ex-corporate marketer turned small business owner.
I know what it feels like to spin your wheels.
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When I first started my business, I thought having a beautiful logo and an Instagram account would be enough. But even with all my marketing experience, I found myself stuck — posting just to post, second-guessing every offer, and wondering why things weren’t clicking.
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What I eventually realized is that marketing will always feel overwhelming when your brand lacks clarity.
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Once I got crystal clear on my brand story, who I was really meant to serve, and what made my work different, everything shifted. My message landed, clients started coming in, and most importantly — I finally felt confident showing up as myself.
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Now, I help other women do the same.
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Because you don’t need to try harder —
You need a solid brand foundation and a strategy that actually feels aligned.
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That’s exactly why I created Confident Brand Builders — a 7-month group brand strategy program that walks you step by step through building a brand that feels like home and a marketing plan that works for you.
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You don’t have to figure it all out alone.
Let’s build your brand — together.
DOORS CLOSE: AUGUST 29TH
PROGRAM STARTS: SEPTEMBER 3RD
"I did Kaitlyn’s 12 week Brand Strategy program and half day photoshoot. I cannot say enough how transformative this was for my new business. I had an idea in my head and nothing else really started. Kaitlyn had a clear plan for branding as well as marketing! From my website, email campaigns and building my IG audience, we did it all! The brand photos were crisp, clean and bright. It would have taken me a year to accomplish what we did together in 12 weeks. I miss our weekly calls. If your business needs structure, accountability and fresh content she is your person!"
Lindsey H.
Real transformations from past participants
"I've been a creative for so long but when creating my own business from the ground up I felt I didn't have the marketing and strategy knowledge to create the foundation of own my brand. I didn't even know what I really wanted! Kaitlyn guided me and helped me understand who I was talking to, the essence of my business and how I'm connected to it. Kaitlyn supported me until finally I started to see the light, literally! She's kind, fun to work with and has so much knowledge about Marketing. I really recommend her work."
Vanessa D.
"I wish I had done a Intensive Brand Strategy Call last year!! It provided more clarity around my mission and target audience than I ever imagined possible. Kaitlyn asked questions that helped me tie my brand together as a whole. We covered more in the 90-minute session than I've covered in week long coaching programs. Thank you, thank you, thank you!"
Sara P.
"My recent brand strategy call with Kaitlyn was exactly what I needed! I know where I’m at with my business and where I want it to go and I think of Kaitlyn as my “Kaitlyn bridge“ -to help me take my ideas from where I’m at now to where I want to be. Kaitlyn helps me organize my thoughts and ideas and create a plan to get where I want my business to go, what I want to offer, and how to do it. I’m so grateful for her and her knowledge, guidance, and expertise!"
Kimmarie C.
"I enjoyed my branding call with Kaitlyn. Before our call, she sent me various questions to get to know me and my business. This helped narrow our call and we focused on my specific needs. I loved brainstorming with her and honestly could talk to her forever. Her personality is just what she portrays online and I enjoyed talking to her. She is really creative, knowledgable, and truly helps you get to the core of your brand identity with ease! Thank you so much! :)"
Jessica B.