This past summer I had the honor of working with one of my previous brand photography clients, Richelle Jessey, on rebranding her business. Once she realized that she didn't feel connected to her Leadership Coaching business as well as feeling a little lost when it came to branding and marketing herself she decided to hop on my Inspired by HER Brand Strategy program. She knew that she needed that high level service to really dig into her brand to help her determine who her ideal clients were, what her brand represented, how she was different from other business and mindset coaches, and how to create a marketing strategy that made sense for her brand.
Throughout the 12 weeks we worked together on rebranding her business so that she can help corporate women turn their side hustle into a full-time service-based business so they can experience ultimate time freedom doing work they love... something she felt much more connected to.
At the end of her program we did her Half Day brand photoshoot to help represent her brand in the best way possible so she can start attracting her soul clients. Knowing that she wanted a good amount of "working" photos, as well as showing off her brand themes of confidence, professionalism, and empowerment we found the perfect airbnb in West Hartford, CT and then ventured in downtown for even more fun photos!
Check out the photos below to see some of my favorites.
"Kaitlyn's Brand Strategy program was instrumental in rebranding my business. It also showed me what I truly lacked in my prior business (no brand or brand strategy). I had a very basic understanding of how to create a brand, and it was mainly based on colors/fonts/visual aspects- this program taught me SO much more about how to build a brand that supports the message and values of my business. The work we did felt like a true partnership, and the information/takeaways from the call were very helpful! To top it off, the brand photoshoot was perfect! Kaitlyn has a natural way of making you feel comfortable when getting photos taken, and she helps plan every minute of the photoshoot to ensure your brand is being highlighted in the best way possible! I would highly recommend Kaitlyn for her brand strategy and photoshoot services!" - Richelle Jessey