Hi, I'm Kaitlyn! You probably already know that already ;)
So many people explain who they are but they don't always tell you the full story of how their whole business idea came together so I figured I'd share mine with you!
There were two things I always knew I wanted in life since I was little:
1. To create my own company
2. Give back in some sort of way
I always knew that I was put on Earth in order to help others but I wasn't sure how exactly.
I followed my dreams of being a "businesswomen" by going to school for Marketing and soon finding myself working at a corporate real estate company. After managing all of our photos of our apartments I became interested in photography. I kept thinking, "that angle is cool" or "I love that shot". So I decided to pick up a camera and learn photography myself. After becoming our "in-house" photographer for 4 years and growing my own side business of photography I decided to pursue my dream of owning my own business and started Kaitlyn Casso Creations full-time.
But that second dream was still missing. I needed to figure out a way to "give back" through my photography. And that's when I fell into brand photography. I have always been inspired by strong motivated women and I knew that if I started my own business I would want that to be my main focus so I can inspire even more. With Kaitlyn Casso Creations, I make it my priority to focus on strong women following their dreams and getting out of their comfort zones in order to do so. I absolutely love having the opportunity to photograph these women doing what they love to do every day whether it's owning their own business or going through a life-changing experience. To experience their strength first-hand is one of the best feelings in the world.
Check out some of these amazing women I've photographed!
But I didn't want to stop there. I wanted to also give these women an opportunity to share their own stories on how they got out of their comfort zones in order to follow their dreams and live their lives to the fullest. So then came the podcast, "Inspired by HERstory". This podcast has been my pride and joy. Everyone has amazing stories to tell and I wanted to be that person to give them a platform in order to share it with the world.
And now here we are! My hopes for Kaitlyn Casso Creations is to inspire, motivate, encourage, and empower women to get out of their comfort zones to follow their dreams and become the best versions of themselves. Between making women feel 100% confident during their photoshoots and giving them a platform to fully express themselves I hope that my brand can truly help other women bring the right clients to them.
So that’s my story, why I do what I do and why I want to help people like you. Comment below if this resonates with you!