Updated: May 18
People connect with people. That's why it's so important to show up when creating your own brand.
I tell my clients all of the time, "you are your brand" which means it's important to build that human to human connection with your audience so they can resonate and build a relationship with you.
People are constantly craving authentic and relatable brand experiences so it's important to show how your brand can be that brand they'd want to work with. One powerful way to do this is through lifestyle brand photography, which offers behind the scenes of your business. By showcasing the human side of your brand, lifestyle photography allows you to connect with your audience on a more personal level.
Here's 5 ways you can start humanizing your brand through lifestyle personal branding photography.
1. Building Trust and Connection
Lifestyle photography is more than just showcasing your products or services. It captures the essence of your brand's lifestyle, values, and culture. It allows you to create visual stories that resonate with your audience, evoke emotions, and foster a sense of connection and trust. Once you build that connection and trust with your audience the rest is history. As I always say, connection leads to trust which leads to conversion.
2. Brand Values and Mission
Through lifestyle brand photography, you can visually share your brand's values and mission with your audience. This can be sustainability, community engagement, giving back or anything else your brand stands for. Showing this side of your brand can truly resonate with your target audience and create a stronger connection with them. Again, connection leads to trust. Once they see photos of you actually representing that, they will believe it even more.
3. Incorporating Real People
One thing I love to include when I can in my client's lifestyle brand photos are "models" to show real people. This is a great way of showing "behind the scenes" of what it's like to work with you so your audience can already start to imagine the experience they can receive. We will usually ask friends, family, and even clients to be the "models" so it can look as real as possible. It really humanizes the brand and makes it relatable to your audience. Rather than getting stock images (which everyone can tell the difference) these photos will show YOU working with your clients and how it could feel for someone else.
4. Showing Who You Are Personally
As I mentioned before, you are your brand which means you can choose to include anything from your personal life in your brand. The reason why this is important to do is because, again, it helps you resonate and build relationships with your audience. If you post a photo of you and your dogs then someone in your audience might relate to that and think "omg I'm a dog mom too!". Or maybe you love hiking and being in nature and want to incorporate some photos outdoors, your audience might relate to that too. It's all about building those relationships through your business and outside of it.
5. Consistency Across Platforms
When you do a lifestyle brand photoshoot, it gives you a whole collection of photos to use across all of your marketing platforms (social media, website, email, blogs, print materials, and more). That means you're able to show up consistently which builds brand recognition, reinforces your brand identity, and strengthens the connection with your audience. You want your audience to know it's you every time they see a piece of your marketing because you are so consistent. Consistency looks professional and when you look professional your audience will take you more seriously.
Overall, lifestyle brand photography is a powerful tool for humanizing your brand and connecting with your audience. By showing up as your brand, capturing real people, and sharing who you are outside of your business, you can create a genuine and relatable brand experience. Invest in a brand photoshoot that aligns with your brand values and resonates with your target audience, and you'll create deeper connections that lead to increased engagement and loyalty to your brand.
If you're ready to show up as your brand and in the best light possible, let's chat!